What wording do you want used in your logo?Do you have a tagline to accompany the logo?Is there a font you would like to use, or any you don’t want to use?Is there anything that must be included, such as existing brand elements, words or icons?Do you want your logo to include text only (known as a ‘wordmark’ logo, like Google’s), text and an icon or graphic (a ‘combination mark’, like Burger King’s), or an icon or graphic only (an ‘abstract mark’, like Pepsi’s, or ‘pictorial mark’, like Apple’s)?What layout do you prefer? (Text-based or with a graphic incorporated into the text? A graphic separate from the text? Designed as a badge or emblem?)What logos do you like and why?What colors or color palettes do you like and why?
